Most DIY customers procrastinate their paint projects. In fact, they take an average 100+ days to actually get around to it. And when they do look for a paint brand to get started, they’re engulfed by competitor messaging that’s all the same and in the same places.
So to motivate customers to engage with Valspar, we rethought our media placement to surprise and delight, while changing the way people experience color. How? By creating a “line of products” to be sold in grocery stores, packed with color chips to help customers enhance their mood through the benefits of each color. From reds to boost their energy, and blues to relieve their stress, to yellows to improve their mood. Introducing: Valspar Chromafuel, Valspar Chromalief and Valspar Chromabar.