We developed a pilot program to engage truck owners with older vehicles to become full members of our loyalty program. A program that rewarded them with exclusive perks and targeted discounts based on their service behavior.
As part of their monthly print campaigns for Kenworth, Peterbilt and TRP, we developed an infographic series to help: 1) drive traffic from the print assets to the site for sign up purposes and 2) increase the open rate of email communications, with engaging content that was relevant to our audience.
Email campaign directed to Parts & Services members to promote online signups to have access to special monthly discounts.
The project was to redesign the sign up experience for the TRP loyalty program website as well as the content.
We also developed a testing program to improve the user experience in all our digital channels. From email templates and categories, to types of content and messaging for landing pages, websites and banners.